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List of products by brand Zippo

Zippo lighters have an entertainment resume and career longevity that a superstar would envy.

ZIPPO Today In the fall of 2002, Zippo obtained trademark registration for the shape of the Zippo lighter. This was a major milestone in helping Zippo protect the brand from counterfeiters. Zippo also launched a major new product category with the Zippo MPL®, multi-purpose lighter, a refillable butane utility-style lighter. Since then, several new products have been added to the multi-purpose lighter line. The Zippo windproof lighter has been a staple necessity for outdoor adventures since . . . well, for more than 80 years. There are many stories of how the light, heat, or case of a Zippo lighter saved the day or saved a life in the company archives. In 2010, the company introduced an all-metal hand warmer that operates on Zippo premium lighter fluid and keeps hands warm longer than any other product on the market. In 2011, an emergency fire starter kit and flex neck utility lighter were added to the roster of Zippo Outdoor products. As the Outdoor products continue to show very strong sales worldwide, Zippo is developing a Zippo- branded line of robust camping gear and fire accessories scheduled to be introduced later in 2013. Zippo’s diverse product line continues to grow, and now includes lighter accessories; butane candle lighters; watches, men's and women's fragrance, and lifestyle accessories for men; and the developing line of heat and flame products for outdoor enthusiasts. Zippo also owns the Ronson brand of lighters and fuel. In 2012, during its 80th anniversary year, Zippo production surpassed the milestone of 500 million lighters since Mr. Blaisdell crafted the first lighter in early 1933. The lighter is ingrained in the fabric of both American and global culture. In marketing parlance, the brand enjoys an unaided awareness rate of more than 98 percent. That means 98 out of every 100 people surveyed have knowledge of the Zippo name and lighter without being coached in any manner – an astonishing recognition factor. Today, though most products are simply disposable or available with limited warranties, the Zippo lighter is still backed by its famous lifetime guarantee, “It works or we fix it free.™” In more than 80 years, no one has ever spent a cent on the mechanical repair of a Zippo lighter regardless of the lighter’s age or condition.

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